SWOT and the Analysis of Literary Characters
By John Banschbach
Minnesota State University-Mankato
Like many teachers, I have a collection of teaching activities that can be used in different situations and that require little preparation. Freewriting, for example, can be used as an invention activity for writing or class discussion or it can be used as a classroom assessment technique (e.g., the “muddiest point” assignment). Another activity is “choose the word in this poem that you see as most important.” This activity and subsequent discussion can demonstrate a poem’s complexity and the variety of responses a poem can invoke. This year I have added another activity to my collection.
SWOT is an acronym for “strengths, weaknesses, opportunities, and threats.” If you have been engaged in formal strategic planning for your school or department, it is an acronym that is familiar. It was developed in the 1960s by Albert Humphrey and others at the Stanford Research Institute as part of a study of problems in corporate planning, and, since then, it has become an essential part of strategic planning for businesses. A business first determines its objectives and then identifies its strengths and weaknesses (the internal environment) and opportunities and threats (the external environment). The business goes on to revise its objectives, making them consistent with this analysis, and then it sorts the SWOT findings into categories and prioritizes them and finally creates an action plan for achieving the new objectives (Humphrey). Continue reading